Basic Information

Job ID 16932

Description

Company: Direct to Headcount

Position: Brand Manager

Location: Company Head Office – Maidenhead

Therapy Areas: Oncology and Pain

Vacancy Type: Permanent


Ashfield Healthcare are proud to be working with our client to recruit a Brand Manager, to work within Oncology and Pain, this is a headcount opportunity with our client, a specialist pharmaceutical company, based in Cookham, Maidenhead. The Brand Manager will be responsible for growing and developing this companies established brands in order to achieve both long- and short-term business goals. You will be working to establish strong internal working relationships within the wider marketing team, the field force, and medical team to ensure effective creation and deployment of strategies/campaigns.


Responsibilities

  • Responsible for the production of product specific marketing plans for the short, medium and long term.
  • Develop robust tactical implementation plans for specific products with support as required from senior marketing personnel.
  • Monitor and critically review implementation of tactical plans for assigned products against key performance indicators and instigate corrective action as necessary.
  • Develop, source and ensure fulfilment of appropriate branding/support materials within agreed timelines and budgetary parameters.
  • Establish and maintain effective communication with field force, medical team and the wider marketing team.
  • Liaise effectively with internal functions within business to effectively process marketing tasks
  • To prepare clear written briefs for external agencies and effectively coordinate the interface with such companies to ensure timely and effective delivery of work tasks.
  • To commission cost-effective and relevant market research to support the development and evaluation of product campaigns.
  • To prepare, closely monitor and control delegated budgets within areas of responsibility.
  • Development of national opinion leaders as necessary.
  • To design and deliver effective training interventions to field-based staff as required.
  • Proactively maintain a high level of knowledge regarding UK marketplace and therapy area(s).
  • Produce marketing plans that comply with company standards and the ABPI Code of Practice and contribute to the monitoring of compliance with such codes across the business.
  • As an originator of materials, take full responsibility and accountability for the creation, authorisation, implementation and withdrawal of all materials, ensuring strict compliance with both internal SOPs and the ABPI Code of Practice
  • Develop relationships with the corporate marketing team and ensure plans are aligned to the core strategy for the brands(s)/therapy area.
  • Establish internal forums to support the professional relations plan, marketing plan and critical success factors.
  • Support marketing events (internal and external) to raise the profile and/or awareness of the company and/or its brands and therapy areas.
  • In conjunction with Procurement, establish strong supplier partnerships, ensuring commercial benefit for the organisation.
  • Implement KPIs for suppliers and manage performance delivery through regular supplier review meetings.
  • Track spend, ensuring in line with budget whilst also ensuring measuring the return on investment.
  • Comply with the Company Code of Ethics.


Profile

  • The job holder must be able to demonstrate a sound understanding of the current NHS, including key stakeholders/decision makers, prescribing functions, Pain and Oncology KOL’s treatment priorities and evolving guidelines.
  • Strong communication skills at all levels within both the organisation and within the NHS are essential. The post holder will be required to engage and work with colleagues internally in support of both their own plan and the wider marketing plan.
  • Project management skills, coupled with proven experience of developing and implementing marketing campaigns/materials is essential.
  • The job holder must also be able to establish key metrics to track, record and report on the benefits of the strategies implemented and have the ability to amend and adapt these strategies to meet the needs of the business and customers.
  • Ideally, candidates will hold a relevant marketing or science degree, and have a good understanding of marketing principles.
  • ABPI qualified.


Please note if you have not heard from a member of the recruitment department within 7 days your application has been unsuccessful at this stage.

Thank you for your interest.