Ashfield Healthcare

Company: Ashfield Engage

Role: EU Marketing Manager

Location: Remote 

Vacancy Type: Maternity Cover

Salary: Competitive

About Ashfield Engage:

Ashfield Engage, part of Inizio Engage, is a commercialization and strategic engagement partner for the healthcare industry, delivering solutions to meet the needs of patients, providers, payers, and pharmaceutical companies to improve the treatment experience and outcomes. As experts in strategic engagement, Ashfield Engage creates personalized, impactful experiences and delivers and average of 5 million engagements annually across all healthcare stakeholders.

With over 5,000 employees across 21 countries, Ashfield Engage builds customized solutions, delivered at a global, regional and local level for any-size pharma and emerging biotech companies. All of Ashfield Engage’s custom-built, compliance-first programs rely on a proprietary mix of people and technology. All solutions are underpinned by data and insights to create the ultimate treatment experience.

Job purpose:

Manage, develop, and execute the UK/EU Marketing activity while aligning with the overall global marketing direction. The European Marketing Manager will be responsible for key global marketing tasks in addition to their function at the UK/EU level.

Location and travel:

UK based- hybrid. The expectation is that the candidate will work from one of the Ashfield Engage office locations at least once a week, or when the team is present to foster a cross-collaborative work environment. The candidate will be expected to attend various leadership team meetings in person at times. There may be limited international travel (US/CA).

Key Responsibilities

• Create and implement the EU Marketing plan based on the agreed global marketing plan and regional business goals
• Create powerful global lead and EU customized campaigns from beginning to end including strategic planning, goal setting, budgeting, target management, follow up, and impact reporting
• Based on the global marketing strategy, develop targeted content to support the growth of the UK/EU region
• Align with the EU leadership team/Business Development and Global Marketing to produce targeted campaigns that drive demand in our key accounts – making a genuine impact on influencers, decision makers, budget holders, and stakeholders.
• Alongside the Head of Global Marketing manage the budget allocation of the UK/EU marketing spend
• Work with the Global Marketing team to leverage key external agencies/freelancers for support in executing the marketing tactics
• Work with the Digital Manager to track, analyze, and share results, as well as using them to constantly optimize brand awareness, familiarity, performance, and results
• Support the Head of Ashfield Engage Internal comms through copy and creative for ad hoc campaigns
• Collaborate with Inizio Marketing/Comms teams for any specific campaign deliverables
• Alongside the Global Head of Marketing, liaise with PR agency to identify UK/EU specific PR opportunities
• Lead the implementation of the brand strategy and guidelines across the UK/EU region
• Work with the larger marketing team to identify events/conferences and negotiate visibility and involvement. Work on key marketing messages for the event. Develop and execute booth/virtual content for the event while working with external agencies if needed.
• Alongside the Global Head of Marketing, coordinate the implementation of the EVP across all marketing material
• Support Global Head of Marketing with ad hoc marketing/communication specific projects
• Recognise, exemplify, and adhere to Ashfield Engage’s values

Job Holder Specification:

• At least 5 years’ experience as a coordinator in marketing, communications, public relations or general management. A marketing qualification and experience in the pharmaceutical industry would be advantageous.
• Must have “go getter/self-starter” attitude. The candidate should be able to identify key needs for the department and take initiative to get them executed
• Applicants will need to have experience in supporting the business development team and driving multichannel communication programs that are effective in engaging a diverse group of stakeholders – both internal and external.
• Excellent written and verbal communication skills in English
• Candidates should have:

o   excellent project management skills

o   strong communication skills

o   a keen eye for detail

o   the ability to work well under pressure

o   an entrepreneurial mindset

o   ability to work alone or in a team, depending on the project

• A commitment to our values – quality, partnership, ingenuity, excellence and energy – is essential.